Duality 3-D Light Show


Atlantic City brings its guests a jaw-dropping sound and light projected 3D show on its Boardwalk Hall façade while leaving their guests a question, “how is it done?”

The impressive show, “Duality” 3-D Light Show, uses a 3-D video-mapping technology which produces a digital effect which demolishes and rebuilds the façade. The animation is projected through 12 video projectors of 20,000 lumen and standing lights of 65 RGB Luminar. The spectacular animation is matched with original music score, mix of indie pop, orchestral and electronic music and played through 14 installed surround-sound speakers and low-frequency sub-woofers.

“Duality” 3-D Light Show debuted last July 4 as part of the effort of The Atlantic City Alliance to restore the once-glorious reputation of the city. The Moment Factory in Montreal specially created the show for the city. The new media and entertainment studio team has worked with Madonna, Céline Dion and Microsoft.

“Duality” has marked its existence in the virtual world as it was mentioned on Twitter 400 times which generate over 1.3 million impressions. In its official Facebook page, more than 4,600 users have posted about the show and over 17,380 have talked and shared about it. In YouTube, the video received almost 6,100 views.

The light show is also all over the different media as it was covered internationally by the Associated Press and Le Journal de Montreal. It is also talked about by different bloggers stating an impression that the show is sophisticated and spectacular.

The 8 ½ minute-show runs every 30 minutes daily from Monday to Sunday at the viewing area located at Kennedy Plaza.